Zomato’s strategy for Blinkit involves expanding its ecommerce offerings.

Zomato could face competition from ecommerce giants such as Amazon and Flipkart as it considers expanding its 10-minute delivery platform, Blinkit, to include a wide range of new product categories. This significant move into the rapidly growing direct-to-consumer (D2C) sector would involve the Gurgaon-based company establishing its own supply chain to directly source branded products and manage inventory, according to several individuals familiar with the plans who spoke to ET. These products would then be delivered through Blinkit