Navigating the Swift Evolution of Tech Trends in Product Development
Adapting to the rapid disruptions brought by artificial intelligence (AI) and other technological trends poses a challenge across various sectors. Cornell Tech’s product and technology experts, Keith Cowing and Josh Hartmann, understand firsthand how these emerging technologies and shifts in attitudes can lead to profound changes in product development.
Scheduled for this September at Cornell Tech in New York City, the Product and Tech Leadership Summit offers a comprehensive learning and networking opportunity for professionals who lead product teams. Attendees will glean insights from industry leaders, AI researchers, and Cornell faculty on leveraging transformative techniques to build high-performing products and technology teams. Cowing and Hartmann recently provided a glimpse into the topics covered at the summit:
Embracing Available Tools and Identifying New Opportunities
Amidst the rapid evolution of product development, Cowing and Hartmann advocate for embracing existing tools rather than shying away from them. According to Hartmann, while ChatGPT may not fully encapsulate the AI-integrated future, professionals should acquaint themselves with it and other current tools to empower strategic planning. Hartmann, Cornell Tech’s chief practice officer, emphasized the importance of incremental shifts within enterprises: “You can’t overhaul the entire enterprise at once, but what aspects can you gradually transition?”
Cowing and Hartmann stress the importance of companies continuing to explore and harness the potential of AI. Generative AI, capable of data analysis and code writing, has the potential to automate intricate processes like mobile web page optimization.
“Companies vary in their approach to AI adoption. Some are AI-centric, while others integrate AI into their existing products. Additionally, some seek efficiency gains through AI,” noted Cowing, a visiting lecturer at Cornell Tech.
Advancements in spatial computing technology, exemplified by Apple’s Vision Pro, present both opportunities and challenges for product development. Hartmann pointed out the need for potential reskilling efforts within teams if such technologies gain traction.
Customer-Centric Approach
A shift towards a customer-centric strategy is driving transformations in product development, exemplified by Airbnb’s extensive product enhancements aimed at improving the customer experience. Cowing and Hartmann view AI as a catalyst for accelerating such initiatives.
“AI integration that facilitates customer-centric solutions is key. Leveraging AI to understand and address customer needs enhances value creation,” highlighted Hartmann.
Driving Positive Impact
While recent advancements in AI and spatial computing offer numerous possibilities, they also raise ethical considerations. Hartmann and Cowing emphasize the pivotal role of individuals in shaping the impact of these technologies.
“It’s imperative to create incentives that promote ethical behavior and responsible use of technology,” emphasized Cowing.
Hartmann encourages professionals to seek opportunities with mission-driven companies and leaders to influence positive change through technology: “Choose your workplace intentionally; organizational values trickle down from leadership,” he added.
