Rural commerce startup Rozana has successfully raised $22.5 million in funding, with Bertelsmann India leading the investment round.

Rozana, a rural commerce startup, has secured $22.5 million in funding led by Bertelsmann India Investments (BII) and featuring participation from Fireside Ventures and existing investors. In a prior round, the company raised $2.5 million in pre-Series A funding from 3one4 Capital and Europe’s IEG – Investment Banking Group in April 2022. The newly acquired funds will be utilized to expand Rozana’s warehousing and logistics coverage into additional districts, improve its technology platform, and increase hiring across technology, product, and operations teams. Established in 2021 by Ankur Dahiya, Adwait Vikram Singh, Mukesh Christopher, and Prithvi Pal Singh, Rozana operates an e-commerce platform and logistics network tailored to meet the needs of rural communities in India. Presently, the startup serves over 12,000 villages across 13 districts in Uttar Pradesh and Haryana. Using village-based “peer partners” for last-mile deliveries, Rozana provides rural customers with doorstep convenience while maintaining cost efficiency. The company’s network includes over 18,000 peer partners who can generate additional income through their association with Rozana.