A transformative two-day training program on “Branding and Packaging in Agribusiness” has commenced at SKUAST-Jammu under the guidance of Vice Chancellor Professor B N Tripathi. This initiative is part of the HADP project titled “Strengthening Agricultural Marketing in Union Territory of J&K.”
The program aims to equip participants with essential knowledge and skills for effective branding and packaging in agribusiness, with a specific focus on uplifting farmers in the Union Territory of Jammu and Kashmir. The inaugural ceremony began with the felicitation of Jagdeep Sunkad, Senior Innovator and CEO of Kanakadhar Agricultural Innovations, Bangalore, who graced the occasion as Chief Guest. Dr. Sudhakar Dwivedi, Dean Student Welfare, SKUAST-Jammu, and Professor Jyoti Kachroo, Head AEABM, SKUAST-Jammu, were special guests during the program. Dr. Sudhakar Dwivedi (Convener) shared words of wisdom, highlighting the paramount importance of branding and packaging in the agriculture sector.
Earlier, Professor Jyoti Kachroo (Course Director), Head AEABM, SKUAST-Jammu, extended a warm welcome to all faculty members and participants, providing an insightful overview of the training program. She emphasized the establishment of a branding center in SKUAST-Jammu dedicated to assisting farmers in creating a brand for their products.
Resource persons Mr. Jagdeep Sunkad, Senior Innovator, Bangalore CEO, Kanakadhar Agricultural Innovations, and Mr. Gagan Jain, Director, VKC Nuts Pvt. Ltd., enriched the participants with their expertise. Mr. Sunkad brought forth his extensive expertise in agribusiness, underscoring the critical role of branding and packaging. Mr. Gagan Jain, Director of VKC Nuts Pvt. Ltd., shared industry insights, highlighting the paramount importance of effective branding and packaging through illustrative examples.
Seventy participants, including FPO members, progressive farmers, SHG group members, and students of the Division of Agricultural Economics and Agribusiness Management, participated in the training program. The program was coordinated by Dr. Anil Bhat, Assistant Professor, AEABM, with Dr. Malika Sharma, Dr. Mahesh Koul, and project staff also present during the occasion.
The program concluded with a formal vote of thanks by Dr. S.P Singh (Convener), Associate Professor, Division of AEABM, SKUAST-Jammu, expressing gratitude to all stakeholders and participants. The proceedings of the program were conducted by Ms. Neer Somakka AN and Ms. Eva Sharma, Young Professionals.
