Prath Ventures, a venture capital firm, has successfully secured Rs 120 crore in its second funding round, with SIDBI Funds and other co-leaders spearheading the effort.
The firm aims to tap into the burgeoning Indian consumer market opportunities for its Limited Partners (LPs), ensuring adherence to the high standards of institutional fund management, as stated in a press release by Prath Ventures. This initiative is backed by a Morgan Stanley report forecasting that India’s consumption will exceed $4 trillion by 2030.
Established in 2022 by Piyush Goenka and Harmanpreet Singh, Prath Ventures targets digital consumer companies and their enabling sectors. Specializing in investments from the seed to Series A stages, the firm has already made three investments, including in the beverage brand Jimmy’s Cocktails, with other investments in consumer brands within the lifestyle and travel sectors yet to be disclosed.
Based in Mumbai, Prath Ventures brings to the table its vast industry experience and network to assist early-stage startups in scaling and achieving sustainable growth. The firm adopts a private equity-like discipline and comprehensive portfolio management in its investment strategy.
To date, Prath Ventures has invested in more than 20 startups, such as Believe Pte, Style Bazaar, Mosaic Wellness, Gokwik, Falcon, Lysto, BridgeUp, and several others.
