Ingrid, a startup based in Stockholm, Sweden, has secured €21 million, equivalent to just under $23 million, to drive the expansion of its business aimed at enhancing the final, often chaotic leg of online shopping: delivery. Utilizing data science and innovative concepts about the future evolution of delivery, the company is ambitiously pursuing growth across multiple markets in Europe.
Delivery has long been recognized as a significant pain point within the e-commerce landscape, burdened by high costs for both buyers and sellers, a sense of loss of control when issues arise, environmental concerns, and intensified competition spurred by giants like Amazon offering ‘free’ shipping through Prime memberships. Ingrid’s co-founder and CEO, Piotr Zaleski, emphasizes the critical nature of solving delivery challenges, considering it the most problematic aspect of the process.
In response, Ingrid has developed a comprehensive platform to address the entire delivery journey, seamlessly integrated into a retailer’s purchasing flow through an API. This integration provides buyers with more accurate and timely information on shipping costs to avoid surprise charges at checkout, thereby reducing cart abandonment rates. Ingrid offers integrations with various delivery providers used by retailers, empowering consumers to select their preferred delivery service, speed, and pricing options. Furthermore, Ingrid assists in managing the post-sale process, including order tracking and facilitating returns through its acquisition of a returns specialist, Turnr.
Interestingly, Ingrid’s name choice was not influenced by the writer but rather selected based on its relatable and positive connotations, aligning with its Scandinavian origins. Despite encountering challenges, such as establishing a presence in new markets and competing with other delivery management platforms, Ingrid maintains a strong foothold in its current region, leveraging its customer-centric approach and data-driven optimizations to stand out.
Investors have taken notice of Ingrid’s unique value proposition, with Verdane and Schibsted Ventures leading the recent investment round. While the allure of ‘free shipping’ remains a dominant force in the market, Ingrid remains steadfast in its belief that prioritizing customer experience and sustainability over short-term cost savings is the key to long-term success. As Ingrid continues to scale, its ability to drive efficiency and savings through collaborative efforts with retailers and carriers positions it for further growth and impact in the e-commerce delivery space.
