The Derma Co., a brand operated by Honasa Consumer Limited, has achieved an annual revenue run rate (ARR) of Rs 500 crore.
This milestone reflects the company’s effective brand-building strategies and innovative approach within the skincare industry, showcasing robust growth and expansion in the beauty and personal care (BPC) sector.
In addition to The Derma Co., Honasa Consumer also owns renowned brands like Mamaearth, BBlunt, and Dr. Sheth’s Skin and Hair Clinics.
Strategic growth and innovative products
Varun Alagh, Co-Founder, Chairman, and CEO of Honasa Consumer Limited, commented, “The Derma Co.’s significant achievement of an INR 500 crore annual run rate underscores our strategic approach to brand-building at Honasa Consumer Limited. Our success stems from deep consumer insights into evolving demands and our ability to innovate rapidly to offer unique propositions to our consumers.”
The brand’s growth is primarily driven by its focus on active ingredients and customization tailored to Indian skin types and conditions.
Competitive advantage in the market
The Derma Co. competes with both local and global brands in the active ingredients skincare segment, offering a diverse range of products such as face serums, hydrating sunscreens, sunscreen sticks, and acne patches.
Despite stiff competition, the brand has distinguished itself by catering to the specific requirements of Indian consumers, resulting in the sale of over 1 crore units in the previous fiscal year.
Expansion into new segments
Building on The Derma Co.’s success, Honasa Consumer Limited has expanded its portfolio with the introduction of ‘Staze’, a new line of colour cosmetics aimed at tapping into the growing demand in this segment.
Varun Alagh added, “Staze is positioned to carve its own niche with a strong focus on performance and innovation, uniquely positioned to meet and exceed the expectations of Gen Z consumers.”
The parent company has demonstrated substantial financial growth, with a 265% increase in consolidated net profit, reaching Rs 26 crore for the October-December quarter, compared to Rs 7.1 crore the previous year. Revenue from operations also grew by 28% year-on-year to Rs 488 crore.
